In the field of fashion retail, a fashion store front typically has 3 mannequins, IKEA arranges items like a home, … It’s not by chance that products are placed the way you see them. Each position in the store is carefully calculated to keep customers there longer, which translates to spending more. The job demands both creativity and a business mindset, and it belongs to visual merchandisers. In this article, find out how visual merchandising works, its impact on brands and revenue.
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