Overview
client
Piaggio Vietnam
scope
Event Production | Exhibition Build | Fabrication | Installation | Technical Management | On-site Operation
location
Thiso Mall, Ho Chi Minh City, Vietnam
timeline
2023
01
The Challenge
- Translate the concept of color into a physical, immersive brand experience.
- Create a highly interactive exhibition that encouraged visitor engagement and social sharing.
- Showcase Vespa’s lifestyle positioning while maintaining strong product visibility.
- Deliver a large-scale experiential space within a commercial mall environment.
02
Our Approach
- Developed a multi-sensory exhibition environment inspired by the emotional power of color.
- Designed interactive touchpoints that invited visitors to explore the space from different perspectives.
- Integrated product displays seamlessly into the experiential journey.
- Coordinated production and operations to ensure a smooth visitor experience throughout the event.
03
Execution Detail
- Produced and installed the complete exhibition environment at Thiso Mall.
- Fabricated custom display structures, branding elements, and experiential zones.
- Managed technical setup, lighting, and on-site operations.
- Delivered an engaging public activation over three days, attracting strong visitor participation and social engagement.