Onitsuka Tiger – Window Display & POSM

The Challenge

• Global Brand Guidelines — Every VM execution must closely follow Onitsuka Tiger’s international brand standards and specifications.
• Seasonal Color Accuracy — Colors, materials, and finishes need to accurately reflect the visual concept of each seasonal campaign.
• Execution Consistency — Window displays and POSM must maintain consistent quality and brand expression across different rollouts.

Our Approach

• Guideline-Based Execution — Carefully review each campaign guideline before translating the design into local production and installation.
• Color & Material Control — Control color matching, material selection, printing, and finishing to stay as close as possible to the approved seasonal concept.
• Production Adaptation — Translate international VM specifications into practical production solutions suitable for the Vietnamese market without compromising the original design intent.
• Consistent Rollout — Maintain execution standards across window displays and POSM throughout the ongoing collaboration.

Execution Detail

Golden Point supports Onitsuka Tiger Vietnam in the production and execution of Visual Merchandising materials across its retail presence in Vietnam.

From window displays to POSM, each rollout follows the brand’s seasonal concepts and international guidelines. As an ongoing collaboration, the project requires consistent execution across different campaigns while ensuring that every detail remains aligned with Onitsuka Tiger’s global brand identity.