Overview
client
Group Com (Partnership)
scope
Event Production | Technical Production | Event Operations | Brand Experience Execution
location
Thisky Hall, Ho Chi Minh City, Vietnam
timeline
2024
01
The Challenge
- Translate complex scientific innovation into an engaging consumer experience.
- Create a premium environment aligned with Lancôme’s luxury brand positioning.
- Coordinate multiple stakeholders, including dermatologists, media, KOLs, and VIP guests.
02
Our Approach
- Developed an immersive event environment inspired by scientific discovery and skin regeneration.
- Integrated storytelling elements to showcase the Beta-Glucan breakthrough behind Génifique Ultimate.
- Delivered seamless event operations while maintaining luxury hospitality standards.
03
Execution Detail
- Produced and managed the launch event at Thisky Hall.
- Executed stage, lighting, audio, and presentation systems.
- Coordinated guest experience, KOL activities, and event flow.
- Supported the unveiling of Lancôme Génifique Ultimate through immersive brand touchpoints and interactive experiences.