Overview

client Hoang Phuc International
scope Event Production Exhibition Build-Up Project Management Technical Coordination Installation & Dismantling On-site Operations
location Saigon Centre, Ho Chi Minh City, Vietnam
timeline 2022
Hoang Phuc International | The Next Fashion Destination
01

The Challenge

  • Deliver the first-ever exhibition for Hoang Phuc International.
  • Communicate the brand’s repositioning toward a younger, more dynamic, and active audience.
  • Transform a retail environment into an engaging experiential space within a limited event duration.
  • Accommodate multiple activities while maintaining smooth visitor flow and brand consistency.
02

Our Approach

  • Developed an integrated event environment that combined brand storytelling, fashion showcases, and audience engagement.
  • Coordinated exhibition production, technical setup, and on-site operations.
  • Seamlessly integrated trunk shows, live performances, and interactive activities into a unified visitor journey.
  • Ensured efficient execution throughout the event lifecycle, from installation to dismantling.
03

Execution Detail

Golden Point successfully delivered the exhibition and event infrastructure for The Next Fashion Destination at Saigon Centre.

The activation featured a combination of fashion showcases, trunk shows, live performances, and interactive experiences designed to engage visitors throughout the weekend. From production setup and technical coordination to event operations and dismantling, the project was executed within a compressed timeline while maintaining consistent brand presentation and visitor experience standards.

The event successfully introduced Hoang Phuc International’s refreshed positioning, creating an immersive platform that connected the brand with a younger generation of fashion consumers.

All Project