Overview

client H&M
scope Mall Hoarding Execution
location Ho Chi Minh City, Vietnam
timeline 3 Weeks · 2024
H&M – Mall Hoarding Execution
01

The Challenge

  • Large-scale hoarding surface in a high-visibility retail location
  • Strict global brand guidelines for color accuracy and finishing
  • Requirement for eco-friendly materials aligned with international standards
  • Seamless installation without damaging existing surfaces
02

Our Approach

  • Golden Point implemented a specialized eco-friendly decal solution imported from the U.S., designed for clean removal without adhesive residue.
  • The project focused on balancing sustainability requirements with precise visual execution, while maintaining consistency with H&M’s global retail standards.
03

Execution Detail

  • Color calibration was carefully controlled to ensure accurate guideline matching across large-format printing.
  • High-resolution output and surface finishing were managed to maintain visual sharpness at both near and long viewing distances.
  • Special attention was given to alignment, seam connection, and wrinkle-free surface tension during installation.
  • The selected material also minimized surface impact and supported environmentally responsible retail execution standards.
All Project