Overview

client Ford Vietnam
scope Streaming Production | Stage Experience | Brand Communication
location Ho Chi Minh City, Vietnam
timeline 1 Weeks · 2024
Ford Vietnam – Streaming Production
01

The Challenge

  • Deliver a premium launch experience through a live streaming format
  • Present multiple vehicle models with clear product differentiation
  • Coordinate stage visuals, broadcasting flow, and digital audience engagement
  • Translate Ford’s high-end positioning into a modern event experience
02

Our Approach

  • The event was developed around a contemporary and technology-driven visual direction, aligning with Ford’s premium product positioning and digital transformation strategy.
  • By combining stage production, cinematic visuals, and streaming coordination, the launch experience was designed to engage both live and online audiences simultaneously.
03

Execution Detail

  • Stage visuals, lighting systems, and motion graphics were carefully synchronized to enhance the presentation of the Ford Everest Platinum and Ford Ranger Stormtrak.
  • Streaming operations were managed to ensure stable broadcast quality and seamless transitions throughout the event flow.
  • Visual storytelling and product reveal sequences were designed to emphasize innovation, technology, and the elevated customer experience associated with Ford’s latest lineup.

Final Outcome

A modern launch experience that successfully combined live event production and digital streaming — reinforcing Ford Vietnam’s premium positioning and forward-looking brand direction.