Overview
client
Ford Vietnam
scope
Streaming Production | Stage Experience | Brand Communication
location
Ho Chi Minh City, Vietnam
timeline
1 Weeks · 2024
01
The Challenge
- Deliver a premium launch experience through a live streaming format
- Present multiple vehicle models with clear product differentiation
- Coordinate stage visuals, broadcasting flow, and digital audience engagement
- Translate Ford’s high-end positioning into a modern event experience
02
Our Approach
- The event was developed around a contemporary and technology-driven visual direction, aligning with Ford’s premium product positioning and digital transformation strategy.
- By combining stage production, cinematic visuals, and streaming coordination, the launch experience was designed to engage both live and online audiences simultaneously.
03
Execution Detail
- Stage visuals, lighting systems, and motion graphics were carefully synchronized to enhance the presentation of the Ford Everest Platinum and Ford Ranger Stormtrak.
- Streaming operations were managed to ensure stable broadcast quality and seamless transitions throughout the event flow.
- Visual storytelling and product reveal sequences were designed to emphasize innovation, technology, and the elevated customer experience associated with Ford’s latest lineup.
Final Outcome
A modern launch experience that successfully combined live event production and digital streaming — reinforcing Ford Vietnam’s premium positioning and forward-looking brand direction.