Overview

client Crocs Vietnam
scope Popup Store Development | Popup event
location Ho Chi Minh City, Vietnam
timeline 3 Weeks · 2026
Crocs – Popup Event
01

The Challenge

  • Full project execution within a 3-week timeline from award to launch
  • Balancing retail conversion and marketing impact within the same space
  • Translating global brand guidelines into a localized experiential concept
  • Managing both functional product display and customer interaction flow
02

Our Approach

  • Golden Point developed the popup concept based on a Korean-style café experience, transforming merchandising elements into playful visual forms inspired by coffee culture.
  • The space was designed to support both product visibility and experiential engagement, integrating a café collaboration with The Running Bean to enhance interaction at the retail touchpoint.
03

Execution Detail

  • The Visual Merchandising solution was highly evaluated during the pitching phase for its balance between commercial efficiency and brand storytelling.
  • Display shelving systems were carefully planned around product categories, stock allocation, and customer movement within the booth.
  • Custom fabrication elements — including bag-inspired display structures and coffee cup-shaped fixtures — were produced to create a strong visual identity aligned with the campaign concept.
  • Despite the compressed timeline, production, installation, and event operations were executed with strict coordination to ensure launch readiness and brand consistency.
All Project