Onitsuka Tiger — Seasonal Window Display

The Challenge

Onitsuka Tiger’s signature yellow is a defining element of its visual identity. Achieving the intended color across different materials was one of the key challenges of this project.

The background and fabric elements required careful color testing to ensure they matched the brand’s guidelines as closely as possible. Beyond color accuracy, the technical requirements for decal application and the selection of materials for the display props also demanded close attention to detail.

Every component needed to work together visually and technically while remaining true to the original design intent.

Our Approach

Golden Point approached the project with a strong focus on material testing and execution accuracy.

Color samples were reviewed for both the background and fabric elements to identify the closest match to the brand’s specified yellow. At the same time, decal specifications and prop materials were carefully considered to ensure that each element could be produced and installed according to the design requirements.

By coordinating material selection, technical details and production planning, the team worked to maintain consistency between the approved visual concept and the finished display.

Execution Detail

From color testing to final installation, each stage required precision and coordination. Background finishes, fabric elements, decal specifications and display props were handled with careful attention to their individual requirements and their role in the overall composition.

The project reflects an important principle of Visual Merchandising: brand consistency is not achieved through design alone. It depends on how accurately color, materials and technical details are translated into the physical environment.