Tiffany & Co. – Hoarding

The Challenge

• Uneven Existing Surface — The existing site surface was not suitable for direct hoarding application and required treatment before installation.
• Strict Color Accuracy — Print colors needed to be carefully tested and matched to the brand’s approved color guidelines.
• Luxury-Level Finishing — The large hoarding surface required clean alignment, smooth application, and precise finishing.

Our Approach

• Surface Preparation — Treated and prepared the existing surface before applying the final graphics.
• Print & Color Testing — Conducted print tests to achieve accurate and consistent brand colors before final production.
• Production Control — Monitored printing and finishing quality throughout production.
• Precise Installation — Carefully aligned and installed the hoarding to achieve a clean, smooth, and consistent final appearance.

Execution Detail

Golden Point supported Tiffany & Co. with the production and installation of hoarding at Union Square, Ho Chi Minh City. As a global luxury brand, the project required close attention to surface quality, color accuracy, and final finishing to ensure the completed hoarding remained consistent with Tiffany & Co.’s visual guidelines.