Overview
client
Valiram Group (Malaysia)
scope
Event Production | Grand Opening | Guest Experience | Technical Production | Event Management
location
Hanoi, Vietnam
timeline
2025
01
The Challenge
- Launch the first-ever Bath & Body Works store in Vietnam.
- Create a memorable brand introduction for local consumers.
- Blend global brand identity with Vietnamese Tet cultural elements.
- Deliver a premium retail launch experience for media, guests, and stakeholders.
02
Our Approach
- Developed a festive opening concept inspired by Tet traditions.
- Integrated immersive sensory touchpoints through fragrance, décor, and guest engagement.
- Coordinated event operations for international and local stakeholders.
- Ensured consistent brand presentation across all event touchpoints.
03
Execution Detail
- Produced and managed the grand opening event in Hanoi.
- Created a vibrant red-themed environment symbolizing luck and prosperity.
- Featured the iconic A Thousand Wishes fragrance experience throughout the venue.
- Coordinated executive appearances and speaking sessions from Bath & Body Works Southeast Asia and Valiram Vietnam leadership.
- Delivered a seamless guest journey for media, partners, and invited customers.