Overview
client
Highlands Coffee
scope
Event Production | Livestream Production | Audio & Lighting Systems | KOL Management | Technical Operations
location
Ho Chi Minh City, Vietnam
timeline
2025
01
The Challenge
- Launch a new membership app with strong customer engagement and media attention.
- Coordinate both on-site experience and livestream simultaneously.
- Manage KOL appearance and interactions within a live event environment.
- Deliver a seamless brand experience at an active Drive-thru location.
02
Our Approach
- Developed an integrated event production and livestream solution.
- Coordinated directly with KOL representatives and managed contractual execution.
- Designed technical systems to support both live audiences and online viewers.
- Ensured all event touchpoints aligned with Highlands Coffee’s customer experience standards.
03
Execution Detail
- Produced the official launch event for the HighlandsĐI membership app.
- Managed full-stage production, audio, lighting, and technical operations.
- Executed livestream broadcasting for wider audience reach.
- Coordinated appearance and event activities featuring JSOL.
- Delivered end-to-end event management from setup through show execution.